H.O.L.A.
Hispanic Outreach & Leadership at Armstrong Atlantic

Commercial

Total Running Time = 30 sec.   /   Total Size = 2 MB.

As the capstone project for my wife's Public Relations class at AASU, her group chose to work on a public relations packet for H.O.L.A., Hispanic Outreach & Leadership at Armstrong Atlantic. The focus of the project was to develop greater awareness for this resource at AASU.

This project included a Powerpoint presentation explaining possible marketing strategies H.O.L.A. could use. One of their strategies was to use video to advertise H.O.L.A. on AASU closed circuit TV. I was easily persuaded to help the cause.

First, I researched the many different ways of saying "Hello" in other languages. Then, I used illustrations found on the HOLA website and animated all the elements in Adobe After Effects 6.5 Pro. Audio sequencing and final editing was performed in Adobe Premiere Pro.